Chengyao Sun

I am a postdoc working on consumer behavior and decision making at Yale SOM. My research focuses on consumer heuristics, financial decision making, and risk and uncertainty.

CV / SSRN / Google Scholar

Email: chengyao.sun@yale.edu

Research

Published

Sun, Chengyao & Robyn A. LeBoeuf (2025). Prediction that conflicts with judgment: The low absolute likelihood effect. Journal of Experimental Psychology: General, 154(4), 919–934. https://doi.org/10.1037/xge0001721
Jung, Minah H., Chengyao Sun, & Leif D. Nelson (2018). People can recognize, learn, and apply default effects in social influence. Proceedings of the National Academy of Sciences, 115(35), E8105-E8106. https://doi.org/10.1073/pnas.1810986115

In the review process

Sun, Chengyao, Cynthia Cryder, & Scott Rick. A co-branding conundrum: People underuse co-branded credit cards outside their featured brands. Reject & resubmit at the Journal of Marketing Research.
Wang, Jing, Chengyao Sun, & Nathan Novemsky. Experiences require appraisal to overcome expectations. Under review.